Projects

A football fan roaring in celebration, tugging at his red Spain jersey against a vivid yellow background.

FIFA World Cup 2022

Campaign direction

Art direction

Sports

A football fan roaring in celebration, tugging at his red Spain jersey against a vivid yellow background.

FIFA World Cup 2022

Campaign direction

Art direction

Sports

A football fan roaring in celebration, tugging at his red Spain jersey against a vivid yellow background.

FIFA World Cup 2022

Campaign direction

Art direction

Sports

A model in a flowing maroon abaya, the fabric caught mid-billow across sunlit desert dunes.

ABAYA Collection

Art direction

Fashion

Editorial

A model in a flowing maroon abaya, the fabric caught mid-billow across sunlit desert dunes.

ABAYA Collection

Art direction

Fashion

Editorial

A model in a flowing maroon abaya, the fabric caught mid-billow across sunlit desert dunes.

ABAYA Collection

Art direction

Fashion

Editorial

A lone figure walking across an orange desert toward a low sun, wreckage scattered beneath a hazy sky.

The Final Encounter

Film direction

AI production

Art direction

A lone figure walking across an orange desert toward a low sun, wreckage scattered beneath a hazy sky.

The Final Encounter

Film direction

AI production

Art direction

A lone figure walking across an orange desert toward a low sun, wreckage scattered beneath a hazy sky.

The Final Encounter

Film direction

AI production

Art direction

Two athletes training hard on air bikes in a dark gym, lit by a single vertical strip light.

CrossFit Showcase

Film direction

Art direction

Sports

Two athletes training hard on air bikes in a dark gym, lit by a single vertical strip light.

CrossFit Showcase

Film direction

Art direction

Sports

Two athletes training hard on air bikes in a dark gym, lit by a single vertical strip light.

CrossFit Showcase

Film direction

Art direction

Sports

A smiling boy in a grey hoodie tucking a red table-tennis paddle into his school bag, from the 2023 campaign.

BACK to SCHOOL

Campaign direction

Multi-year

Retail

A smiling boy in a grey hoodie tucking a red table-tennis paddle into his school bag, from the 2023 campaign.

BACK to SCHOOL

Campaign direction

Multi-year

Retail

A smiling boy in a grey hoodie tucking a red table-tennis paddle into his school bag, from the 2023 campaign.

BACK to SCHOOL

Campaign direction

Multi-year

Retail

A man in traditional Qatari dress balancing on a paddleboard with a paddle, against a bright green background with Arabic type.

Watersports Collection

Campaign direction

Film direction

Retail

A man in traditional Qatari dress balancing on a paddleboard with a paddle, against a bright green background with Arabic type.

Watersports Collection

Campaign direction

Film direction

Retail

A man in traditional Qatari dress balancing on a paddleboard with a paddle, against a bright green background with Arabic type.

Watersports Collection

Campaign direction

Film direction

Retail

A woman in black sportswear holding a white Li-Ning sneaker, palm trees behind her.

Li-Ning NEW ARRIVAL

Campaign direction

Fashion

Retail

A woman in black sportswear holding a white Li-Ning sneaker, palm trees behind her.

Li-Ning NEW ARRIVAL

Campaign direction

Fashion

Retail

A woman in black sportswear holding a white Li-Ning sneaker, palm trees behind her.

Li-Ning NEW ARRIVAL

Campaign direction

Fashion

Retail

RKN Brand Identity

Branding

Art direction

Fashion

RKN Brand Identity

Branding

Art direction

Fashion

RKN Brand Identity

Branding

Art direction

Fashion