Nik

Nik

Susic.

Susic.

CREATIVE DIRECTOR

Fourteen years of trying to make brands mean something.

Father of twins, which sharpens the focus a lot.

Newly Auckland-based.

Nik

Susic.

CREATIVE DIRECTOR

Fourteen years of trying to make brands mean something.

Father of twins, which sharpens the focus a lot.

Newly Auckland-based.

Selected Projects

A football fan roaring in celebration, tugging at his red Spain jersey against a vivid yellow background.

FIFA World Cup 2022

Campaign direction

Art direction

Sports

A football fan roaring in celebration, tugging at his red Spain jersey against a vivid yellow background.

FIFA World Cup 2022

Campaign direction

Art direction

Sports

A football fan roaring in celebration, tugging at his red Spain jersey against a vivid yellow background.

FIFA World Cup 2022

Campaign direction

Art direction

Sports

A model in a flowing maroon abaya, the fabric caught mid-billow across sunlit desert dunes.

ABAYA Collection

Art direction

Fashion

Editorial

A model in a flowing maroon abaya, the fabric caught mid-billow across sunlit desert dunes.

ABAYA Collection

Art direction

Fashion

Editorial

A model in a flowing maroon abaya, the fabric caught mid-billow across sunlit desert dunes.

ABAYA Collection

Art direction

Fashion

Editorial

A lone figure walking across an orange desert toward a low sun, wreckage scattered beneath a hazy sky.

The Final Encounter

Film direction

AI production

Art direction

A lone figure walking across an orange desert toward a low sun, wreckage scattered beneath a hazy sky.

The Final Encounter

Film direction

AI production

Art direction

A lone figure walking across an orange desert toward a low sun, wreckage scattered beneath a hazy sky.

The Final Encounter

Film direction

AI production

Art direction

See all projects

See all projects

See all projects

See all projects

Playground

  • An RKN brand visual: a woman in a black abaya carrying an RKN shopping bag, with bold Arabic type overlaid, in black and white.
  • A man in a black adidas hoodie and mint joggers leaning on a railing by the water, a Ferris wheel behind him.
  • A man in a teal hoodie and sunglasses with a backpack, walking on a sandy shoreline edged with mangroves.
  • Three models in FIFA World Cup 2022 Trophy Collection hoodies and tees, posed at night in front of a fountain.
  • A hand holding a garnished cocktail in a wine glass, with patterned screen in the background, IRIS logo in the bottom.
  • A young man posing against an angular teal wall in a light blue short-sleeve shirt and black trousers.
  • A woman in tennis whites raising a racket overhead against a clear blue sky.
  • Five friends grouped against bright shipping containers, shot wide on a fisheye lens that curves the frame.
  • A footballer in a red kit leaping mid-air to strike a ball, against a bright sky.
  • A styled close-up of white-and-silver New Balance 509 shoes — one on the foot, the other held against the lower leg, teal wall in the background.
  • A concept ad for the 2020 Nissan Patrol: the silver SUV's rear half transforming into a falcon's outstretched wings, breaking into a spray of dust, on a light grey background.
  • A studio concept shot: a man clapping his chalk-covered hands together in a dark space, sending up a burst of white powder.
  • A Women's Day campaign key visual: a woman in sportswear posed on a plinth, the whole frame under a neon-yellow filter.
  • The CLEAF Premium Collection 2019: a printed catalogue with a rust-textured cover, photographed on a pale surface.
  • The FIFA World Cup 2022 Premium Ball packaging: a black box with a window showing the match ball, gold mosaic graphics and "Official Licensed Product."
  • An RKN brand visual: a woman in a black abaya carrying an RKN shopping bag, with bold Arabic type overlaid, in black and white.
  • A man in a black adidas hoodie and mint joggers leaning on a railing by the water, a Ferris wheel behind him.
  • A man in a teal hoodie and sunglasses with a backpack, walking on a sandy shoreline edged with mangroves.
  • Three models in FIFA World Cup 2022 Trophy Collection hoodies and tees, posed at night in front of a fountain.
  • A hand holding a garnished cocktail in a wine glass, with patterned screen in the background, IRIS logo in the bottom.
  • A young man posing against an angular teal wall in a light blue short-sleeve shirt and black trousers.
  • A woman in tennis whites raising a racket overhead against a clear blue sky.
  • Five friends grouped against bright shipping containers, shot wide on a fisheye lens that curves the frame.
  • A footballer in a red kit leaping mid-air to strike a ball, against a bright sky.
  • A styled close-up of white-and-silver New Balance 509 shoes — one on the foot, the other held against the lower leg, teal wall in the background.
  • A concept ad for the 2020 Nissan Patrol: the silver SUV's rear half transforming into a falcon's outstretched wings, breaking into a spray of dust, on a light grey background.
  • A studio concept shot: a man clapping his chalk-covered hands together in a dark space, sending up a burst of white powder.
  • A Women's Day campaign key visual: a woman in sportswear posed on a plinth, the whole frame under a neon-yellow filter.
  • The CLEAF Premium Collection 2019: a printed catalogue with a rust-textured cover, photographed on a pale surface.
  • The FIFA World Cup 2022 Premium Ball packaging: a black box with a window showing the match ball, gold mosaic graphics and "Official Licensed Product."